Our Comprehensive Methodology Overview
Every program is built on proven pedagogical principles, industry expertise, and practical application to ensure maximum career impact
Research-Based Curriculum
Our programs are developed using evidence-based learning methodologies and continuously updated with latest industry research and platform changes.
Practical Application Focus
Every concept is immediately applied through hands-on projects, real campaign management, and portfolio development with actual business outcomes.
Results-Driven Approach
Every program includes measurable objectives, progress tracking, and career outcome goals that align with current market demands.
Core Methodology Principles
- Progressive Complexity: Start with fundamentals and gradually advance to sophisticated strategies
- Industry Integration: Real business partnerships and live project opportunities
- Personalized Learning: Adaptive curriculum based on individual career goals
- Continuous Assessment: Regular feedback and performance optimization
- Career Integration: Job placement support and industry connections
- Lifelong Learning: Alumni network and ongoing skill development
Choose Your Digital Marketing Journey
Three comprehensive programs designed for different career stages and objectives
Digital Marketing Fundamentals Accelerator
12 Weeks • 75,000 LKR
Master the core foundations of digital marketing with our comprehensive program covering SEO, SEM, social media marketing, content strategy, and email marketing. Perfect for beginners and career changers.
Program Highlights:
- Google Ads & Facebook Ads certification preparation
- Analytics mastery using Google Analytics 4
- Real Sri Lankan business case studies
- Hands-on campaign creation and optimization
- SEO fundamentals and local search optimization
Learning Process:
Weeks 1-4
Foundation Theory
Weeks 5-8
Practical Application
Weeks 9-12
Portfolio & Certification
Expected Results:
- • Industry-recognized certifications from Google and Facebook
- • Complete digital marketing portfolio with 3-5 campaigns
- • Job-ready skills for entry-level digital marketing positions
- • 85% average salary increase within 6 months

Advanced Social Media & Content Strategy
10 Weeks • 100,000 LKR
Specialized intensive focusing on advanced social media strategies, influencer marketing, content creation workflows, and brand storytelling. Includes partnerships with leading Sri Lankan brands for real campaign experience.
Program Highlights:
- TikTok and Instagram Reels mastery techniques
- Video marketing and content production workflows
- Brand partnerships with leading Sri Lankan companies
- Influencer marketing strategy and campaign management
- Advanced analytics and social listening techniques
Learning Process:
Weeks 1-3
Strategy Development
Weeks 4-7
Content Creation
Weeks 8-10
Brand Collaboration
Expected Results:
- • Advanced social media manager or strategist positions
- • Professional content creator portfolio and showreel
- • Influencer marketing certification and network access
- • 120% average salary increase within 6 months

Performance Marketing & Analytics Mastery
16 Weeks • 150,000 LKR
Premium comprehensive program combining advanced PPC management, conversion optimization, marketing automation, and data-driven decision making. Includes direct mentorship and guaranteed internship placement with top Colombo agencies.
Program Highlights:
- Google Analytics 4 advanced certification training
- Direct mentorship from senior marketing professionals
- Guaranteed internship placement with top digital agencies
- Marketing automation and CRM integration mastery
- Advanced conversion optimization and A/B testing
Learning Process:
Weeks 1-4
Analytics Foundation
Weeks 5-8
PPC Mastery
Weeks 9-12
Automation
Weeks 13-16
Internship
Expected Results:
- • Senior analyst or campaign manager positions
- • Multiple advanced certifications and specializations
- • Guaranteed placement through internship program
- • 180% average salary increase within 6 months

Program Comparison & Decision Guidance
Choose the program that best aligns with your career goals and current experience level
Features | Fundamentals | Social Media | Performance |
---|---|---|---|
Duration | 12 weeks | 10 weeks | 16 weeks |
Investment | 75,000 LKR | 100,000 LKR | 150,000 LKR |
Experience Level | Beginner | Intermediate | Advanced |
Certifications | 3-4 certs | 2-3 certs | 5-6 certs |
Personal Mentorship | Group sessions | 1-on-1 monthly | 1-on-1 weekly |
Job Placement | CV support | Interview prep | Guaranteed internship |
Average Salary Increase | 85% | 120% | 180% |
Choose Fundamentals If:
- • You're new to digital marketing
- • You want broad foundational knowledge
- • You're switching from another career
- • You prefer a structured learning approach
- • Budget is a primary consideration
Choose Social Media If:
- • You have basic marketing knowledge
- • You're creative and content-focused
- • You want to work with brands and influencers
- • You're interested in viral marketing
- • You enjoy visual storytelling
Choose Performance If:
- • You have some marketing experience
- • You're data-driven and analytical
- • You want the highest career impact
- • You're serious about career advancement
- • You want guaranteed job placement
Technical Standards & Quality Protocols
Shared across all programs to ensure consistent excellence and industry compliance
Industry Certification
Google, Facebook, HubSpot official certification pathways
Data Protection
GDPR compliant practices and secure learning environment
Continuous Updates
Monthly curriculum updates reflecting platform changes
Expert Instruction
Minimum 5 years industry experience requirement
Quality Assurance Framework
Educational Standards
- Peer-reviewed curriculum by industry experts
- Regular assessment and feedback mechanisms
- Competency-based progression requirements
- Industry alignment verification quarterly
Technical Infrastructure
- Cloud-based learning management system
- 24/7 technical support and platform access
- Integrated project management tools
- Real-time progress tracking and analytics
Professional Equipment & Technology Stack
Access to industry-standard tools and cutting-edge technology platforms
Marketing Platforms & Tools
Google Workspace
Analytics, Ads, Tag Manager
Meta Business
Ads Manager, Creator Studio
HubSpot CRM
Marketing automation
Mailchimp
Email marketing platform
Creative & Analytics Tools
Adobe Creative
Photoshop, Premiere Pro
Canva Pro
Design & video creation
SEMrush
SEO & competitor analysis
Hotjar
User behavior analytics
Innovation & Technology Highlights
AI-Powered Tools
Access to ChatGPT, Jasper, and other AI marketing tools for content creation and optimization
Cloud Infrastructure
Enterprise-grade cloud platforms ensuring 99.9% uptime and seamless collaboration
Mobile-First Learning
Responsive learning platform optimized for mobile devices and on-the-go learning
Integrated Service Packages & Combinations
Maximize your learning potential with our specially designed program combinations
Complete Marketing Professional
Fundamentals + Social Media Strategy
Perfect for comprehensive skill development combining foundational knowledge with specialized social media expertise.
Save 30,000 LKR (17% discount)
- • 22 weeks total duration
- • All certifications from both programs
- • Integrated portfolio development
- • Enhanced job placement support
Digital Marketing Master
All Three Programs + Advanced Mentorship
The ultimate digital marketing education experience combining all programs with VIP mentorship and career acceleration.
Save 76,000 LKR (23% discount)
- • 38 weeks comprehensive training
- • All available certifications
- • Weekly 1-on-1 mentorship sessions
- • Guaranteed job placement with salary negotiation
- • Lifetime alumni network access
Significant Savings
Package combinations offer 15-25% discounts compared to individual program pricing
Integrated Learning
Seamless curriculum flow with reinforced concepts and progressive skill building
Accelerated Results
Faster career progression with comprehensive skill sets that employers demand
Comprehensive Program FAQ
Detailed answers about all our programs, processes, and services
Which program should I choose if I'm completely new to digital marketing?
The Digital Marketing Fundamentals Accelerator is specifically designed for beginners with no prior marketing experience. It covers all essential concepts from SEO basics to social media fundamentals, providing a solid foundation for your digital marketing career. The program starts with basic concepts and progressively builds complexity, ensuring you're never overwhelmed.
Can I switch between programs after enrollment?
Yes, we offer program flexibility within the first two weeks of enrollment. If you find that your chosen program doesn't align with your goals or skill level, you can switch to a more suitable program with a simple adjustment process. Our academic advisors will help you make the best decision for your career objectives.
What is the typical class schedule and time commitment?
Classes are typically held 3 times per week for 2-3 hours each session. We offer multiple schedule options including weekday evenings (6:30-9:30 PM), weekends (Saturday/Sunday 9 AM-12 PM or 2-5 PM), and intensive weekend formats. Additionally, expect 4-6 hours of weekly self-study and project work. Our flexible scheduling accommodates working professionals.
How are practical projects integrated into the curriculum?
Every program includes hands-on projects starting from week 2. You'll work on real campaigns with our partner businesses, create actual social media content, manage live advertising budgets (with supervision), and build a comprehensive portfolio. Projects are designed to mirror real workplace scenarios and are supervised by experienced mentors who provide continuous feedback.
Are there payment plan options available?
Yes, we offer flexible payment plans to make our programs accessible. Options include: 50% down payment with the remainder in 2 monthly installments, 3-month installment plans with a small processing fee, and corporate sponsorship programs. Early bird registration (30 days in advance) receives up to 15% discount. Student discounts and group rates are also available.
What is included in the program fee?
The program fee includes all course materials, access to premium software tools (Adobe Creative Suite, SEMrush, HubSpot, etc.), certification exam fees, one-on-one mentorship sessions, career services support, and lifetime access to alumni network. Additional costs may include personal project advertising budgets (optional) and advanced certification exams beyond the included ones.
What technical equipment or software do I need?
You'll need a reliable computer (Windows or Mac) with internet access and updated web browsers. We provide access to all premium software tools including Adobe Creative Suite, analytics platforms, and marketing automation tools. A smartphone for mobile marketing exercises and basic video creation is recommended but not mandatory. Technical requirements are minimal as most tools are cloud-based.
How do online and in-person learning components work together?
Our hybrid learning model combines the best of both worlds. Core lectures and workshops are held in-person at our Colombo facility for maximum interaction and networking. Supplementary content, recorded sessions, and individual practice exercises are available online through our learning management system. Live online sessions are available for students who cannot attend in-person classes.
How do you ensure student privacy and data protection?
We maintain strict confidentiality protocols and comply with international data protection standards including GDPR. Student information is never shared with third parties without explicit consent. All practice campaigns use anonymized or publicly available data sets. Our learning platform uses enterprise-grade security with encrypted communications and secure access controls.
What ongoing support is provided after program completion?
Graduates receive lifetime access to our alumni network, quarterly industry update sessions, job placement assistance for up to 12 months, and discounted rates on advanced workshops and new program launches. We also provide ongoing career mentorship, LinkedIn profile optimization, and introductions to hiring managers in our partner companies.