Privacy Policy

At DigitalGuru Academy, we are deeply committed to protecting your privacy and maintaining the highest standards of data protection. This policy outlines how we collect, use, store, and safeguard your personal information when you interact with our digital marketing courses and services.

We believe transparency is fundamental to building trust. This comprehensive privacy policy explains our practices in clear, accessible language so you can make informed decisions about sharing your information with us.

Last Updated: July 28, 2025

Information We Collect

Personal Information You Provide

  • Contact Information: Full name, email address, phone number, and mailing address when you enroll in courses or contact us
  • Educational Background: Previous education, work experience, and career goals to customize your learning experience
  • Payment Information: Billing details for course enrollment (processed securely through third-party payment processors)
  • Communication Data: Messages, feedback, and correspondence you send to us

Automatically Collected Information

  • Usage Data: Pages visited, time spent on site, click patterns, and navigation behavior
  • Technical Information: IP address, browser type, device information, and operating system
  • Cookies and Tracking: Information collected through cookies and similar technologies (see our Cookie Policy)

Legal Basis for Processing

We process your personal data based on:

  • Contract Performance: To deliver our digital marketing courses and services
  • Legitimate Interest: To improve our services and communicate relevant opportunities
  • Consent: When you specifically agree to marketing communications or optional services

How We Use Your Information

Educational Services

  • Deliver personalized digital marketing training programs
  • Process certifications and track learning progress
  • Facilitate interaction with instructors and fellow students
  • Send course updates and important announcements

Service Improvement

  • Analyze website usage to enhance user experience
  • Develop new courses based on student interests
  • Provide customer support and resolve issues
  • Send relevant marketing communications (with consent)

Data Sharing Practices

We do not sell, rent, or trade your personal information to third parties. We may share data only with trusted service providers who help us deliver our educational services, such as payment processors, email service providers, and learning management systems. All third parties are contractually bound to protect your information and use it only for specified purposes.

Data Protection & Security

Technical Safeguards

  • SSL/TLS encryption for data transmission
  • Encrypted database storage
  • Regular security updates and patches
  • Firewall protection and intrusion detection

Administrative Controls

  • Limited access on need-to-know basis
  • Regular staff privacy training
  • Background checks for key personnel
  • Confidentiality agreements

Data Breach Response

In the unlikely event of a data breach, we have established procedures to contain the incident, assess the impact, and notify affected individuals within 72 hours as required by law. We maintain incident response plans and regularly test our security measures to ensure your data remains protected.

Data Retention

We retain personal data only as long as necessary for educational purposes or as required by law

Data Location

Data is stored in secure facilities within Sri Lanka and select international data centers

Access Monitoring

All data access is logged and monitored for unauthorized activity

Your Privacy Rights

You have significant control over your personal information. Under applicable privacy laws, you have the following rights:

Right to Access

Request a copy of the personal data we hold about you, including how it's being used

Right to Rectification

Correct any inaccurate or incomplete personal information

Right to Erasure

Request deletion of your personal data when it's no longer necessary

Right to Data Portability

Receive your data in a structured, machine-readable format

Right to Object

Object to processing of your data for marketing or other purposes