Digital Marketing Fundamentals Accelerator
Master the essential foundations of digital marketing with our comprehensive 12-week program. From SEO basics to advanced campaign management, build the skills that power modern marketing success.
Complete Digital Marketing Foundation Training
Our Digital Marketing Fundamentals Accelerator is designed for professionals who want to build a solid foundation in digital marketing. This comprehensive program covers all essential areas of modern digital marketing, ensuring you graduate with practical skills and industry-standard certifications.
Program Highlights
Search Engine Optimization (SEO)
Master keyword research, on-page optimization, and local SEO strategies specifically for Sri Lankan businesses.
Pay-Per-Click Advertising (PPC)
Create and manage Google Ads and Facebook Ads campaigns with budget optimization techniques.
Social Media Marketing
Develop effective social media strategies across Facebook, Instagram, LinkedIn, and emerging platforms.
Analytics & Data Interpretation
Learn to track, measure, and optimize campaigns using Google Analytics and other essential tools.
Course Benefits
- Hands-on experience with real campaigns
- Google Ads certification preparation
- Facebook Blueprint certification prep
- Local Sri Lankan market case studies
- Portfolio of completed campaigns
- Career guidance and networking opportunities
Career Outcomes & Professional Growth
Our fundamentals graduates consistently achieve significant career advancement and salary improvements in the digital marketing industry.
Career Advancement
Graduates promoted within 6 months of completion
Average Salary Increase
Monthly salary improvement after course completion
Employment Rate
Graduates find relevant employment within 3 months
Success Story Highlight
Rashini Perera, a recent graduate from our July 2025 batch, secured a Digital Marketing Executive position at a leading e-commerce company in Colombo just 3 weeks after completing the program.
Career progression: Bank teller to Digital Marketing Executive - 65% salary increase
Industry Recognition
Our fundamentals program has been recognized by the Sri Lanka Association of Software and Service Companies (SLASSCOM) and partnered with over 15 leading digital agencies in Colombo for direct recruitment opportunities.
Direct partnerships with top-tier agencies and multinational companies
Professional Tools & Technologies
Gain hands-on experience with industry-standard tools and platforms used by leading digital marketing professionals worldwide.
Google Marketing Platform
Google Ads, Analytics 4, Search Console, Tag Manager, and Data Studio for comprehensive campaign management.
Meta Business Suite
Facebook Ads Manager, Instagram Business, Audience Insights, and Meta Pixel for social media advertising mastery.
Analytics & Reporting
Advanced Google Analytics, SEMrush, Ahrefs, and custom dashboard creation for data-driven decision making.
Email Marketing Platforms
Mailchimp, Constant Contact, and automated email sequence development for customer retention strategies.
Design & Content Tools
Canva Pro, Adobe Creative Suite basics, and video editing tools for creating engaging marketing content.
SEO Research Tools
Keyword research with Google Keyword Planner, Ubersuggest, and competitive analysis for organic growth strategies.
Ethical Standards & Best Practices
Our program emphasizes responsible digital marketing practices that protect user privacy, ensure compliance, and build sustainable business relationships.
Data Privacy & Compliance
GDPR & Privacy Compliance
Learn to implement proper consent mechanisms and data protection protocols in all marketing activities.
Customer Data Security
Best practices for secure handling of customer information and compliance with local data protection laws.
Ethical Advertising Guidelines
Understanding and implementing truthful advertising practices that comply with Sri Lankan consumer protection laws.
Platform Compliance & Quality Standards
Platform Policy Adherence
Comprehensive training on Google Ads, Facebook Ads, and other platform policies to prevent account suspensions.
Quality Score Optimization
Techniques to maintain high-quality scores and ad relevance while maximizing campaign performance.
Client Relationship Management
Professional standards for client communication, expectation management, and transparent reporting practices.
Perfect For These Professionals
Our Digital Marketing Fundamentals Accelerator is designed for diverse professionals ready to launch or transition into digital marketing careers.
Recent Graduates
University graduates seeking to enter the digital marketing field with comprehensive foundational knowledge and practical skills.
Career Changers
Professionals from other industries looking to transition into the high-growth digital marketing sector.
Small Business Owners
Entrepreneurs who want to handle their own digital marketing effectively and reduce dependency on external agencies.
Marketing Professionals
Traditional marketers seeking to upskill in digital channels and modern marketing methodologies.
Freelancers & Consultants
Independent professionals looking to expand their service offerings with comprehensive digital marketing capabilities.
Sales Professionals
Sales representatives who want to integrate digital marketing strategies into their lead generation and client acquisition processes.
Progress Tracking & Performance Measurement
Our comprehensive assessment system ensures you master each concept before advancing, with real-time progress tracking and personalized feedback.
Weekly Progress Milestones
Assessment Methods
Practical Project Assignments
Real campaign creation and management projects evaluated on strategy, execution, and results.
Weekly Knowledge Assessments
Short quizzes and practical exercises to ensure concept understanding and retention.
Final Portfolio Presentation
Comprehensive portfolio presentation showcasing completed campaigns and strategic thinking.
Certification Exam Preparation
Mock exams and practice sessions for Google Ads and Facebook Blueprint certifications.
Explore Our Other Specialized Programs
Continue your digital marketing journey with our advanced specialization courses
Advanced Social Media & Content Strategy
Specialize in advanced social media strategies, influencer marketing, and content creation with leading Sri Lankan brands.
Performance Marketing & Analytics Mastery
Premium comprehensive program combining advanced PPC, conversion optimization, and data-driven marketing with guaranteed placement.
Start Your Digital Marketing Foundation Today
Join our next Digital Marketing Fundamentals Accelerator batch starting August 15, 2025. Limited seats available for personalized attention and hands-on learning experience.